The Written Nerd

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, Edited by Seth Godin (Portfolio, 2005) I was doing some shelving in the Business and Economics section and this little book caught my eye – it's a weird title, it's a pocket-size package, and Malcolm Gladwell is one of the authors mentioned on the cover as part of "The Group of 33." I read a few pages and decided to borrow it (thank goodness for our store's generous bookseller borrowing policy, without which I would probably spend more than my paycheck on books – and which allows me to learn about the "products" I'm supposed to be selling). It's a little bonbon of a business book, written in page-long, story-oriented segments by different writers (without individual attributions, a policy which Godin explains in his intro). As such, it's a little like reading something like the Bible – even with a common goal (in this case, teaching business people how to...