Two cool projects/promotions, coming to your local independent bookstore!
First, you've probably noticed that the final Harry Potter book is coming out this July (on the stroke of Saturday the 21st, to be exact). The American Booksellers Association has announced the "Independent Muggles for Harry Potter" campaign, available to all their member stores. It's a partnership with Harry's publisher, Scholastic, to offer cool giveaways with HP purchases at indie bookstores -- and give American indie bookstore customers a chance to win a trip to Harry Potter's London. Ask your local store about it -- not bad for the little guys, eh?
Next, indie superstar Powell's has announced the Out of the Book project, in which a Powell's-produced documentary on a famous author and his new book will be offered through independent bookstores around the country. The documentary screenings will also feature actors, commentators, refreshments, and any other accoutrements that local indies want to bring to the party. The first doc will feature Ian McEwan and his new book ON CHESIL BEACH, to be released this June; the film will be screened at indies nationwide between June 13 and June 17. I'm proud to announce that my bookstore, McNally Robinson, will be the host for Out of the Book in the New York City area; stay tuned for details of that party as the event approaches.
Okay, go enjoy your weekend. Happy reading!
Trade News from The Bookseller
13 hours ago