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Showing posts from May 7, 2008

Books, Stimulation, Expectation...

I'm told by Shelf Awareness that Redbery Books in Cable, Wisconsin, recently began using the tagline "Books: The Ultimate Stimulus Package." The phrase doesn't appear on their website, but kudos to these booksellers for thinking creatively about the IRS Economic Stimulus Payments . How better to utilize that random chunk of money (or, as my tax preparer speculated, advance on next year's refund) than by patronizing independent bookstores? I've been thinking a lot about the Stimulus Payments, too. Actually, with a little help from some very creative friends, I'm working on a little venture that offers my own alternative for using that cash in a way that has a real economic impact. The campaign should launch by early next week -- keep your eyes on this space for details. And while you're getting all anticipatory... it's totally time to look forward to BEA! Here are just two of my highlights for maximum butterflies-in-the-stomach expectation: